Tuesday, 6 September 2011

Engaging with the consumers

Some brands have started engaging with consumers in a very successful way. Here are a few examples:

New Balance launched a campaign to get people running while at the same time engaging with the brand

Volkswagen launched a campaign in Norway and got consumers to engage by guessing how far the new Volkswagen Golf Bluemotion could get without refilling with petrol


Two different industries but both introducing something interesting for the consumers to engage with.
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5 comments:

  1. Nguyen,Thi Y Nhi7 September 2011 at 12:02 pm

    I love the New Balance ad. it s very creative and interesting..Nice post, Roni :)

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  2. Wags7 September 2011 at 7:57 pm

    Wow - two brilliant concepts.

    I also love the New Balance campaign... a clever integration of GPS, apps, and real-world challenges, that fit in well with the NB brand.

    Thanks!

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  3. rossouwe8 September 2011 at 7:41 pm

    These are two great ideas! Well done for finding them!
    I love the car campaign, that is something I would get into, and also, the way it was set up to get consumers to really do their research on the car, what a way to get people to get seriously involved with the brand!
    Ross

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  4. Chun9 September 2011 at 3:58 pm

    Love the NB ones! very clever indeed. Really great post showing how firms engage effectively through the use of technology. GOOD WAY TO WORK OUT! :D

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  5. RoniJ12 September 2011 at 4:13 pm

    Yea the NB one is almost like playing a video game in real life. For some reason it reminded me of GTA, running around and finding items..

    ReplyDelete

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